Marketing That Brings Results!


Construction marketing campaigns consisting of the local newspaper and the yellow pages no longer work. The problem with these older methods is that the decision makers are online. You need a targeted online presence using tools such as Google, Bing and Yahoo to reach your target market. That’s where Smartcrow Construction Marketing & Business Strategies shines as a marketing company for the construction industry.



Marketing Services


Local SEO

It has been confirmed that 50% of all searches have local intent. On mobile devices that number is even higher. Making sure your business listings are accurate and up-to-date across the internet gives credibility to your business and is an easy way to show up in more search results. Our services include optimization of local search engine pages, directory submission and a Geo-targeted landing page. Read More!

Social Media

The goal behind Smartcrow’s social media marketing services is to put your company in a position to tap into the two-way conversation naturally happening between your customers. Our services are designed to show you where people are talking about you, the areas where you can best get involved, and the tactics you should use to help increase brand awareness. We’ll take advantage of the social Web, successfully driving visitors to your site. Read More!



Lead Generation

Online and offline, we create direct targeted lead generating campaigns. We use all tactics available to get your phones to ring including: Targeted Local Direct Mail, Email Marketing Campaigns, Fax Campaigns and Phone Campaigns. We refine your program over time to increase your call volume. No matter the approach the phone will ring. Read More!


When it comes to advertising, being in the right place with the right message at the right time isn’t a matter of luck, it’s planning. A proper advertisement represents the brand that you have built up, offers a value added product, and finds the right message to deliver to the right client. Let us help you deliver your message to the broadest, targeted audience possible. Read More!



Integrated Campaigns

An Integrated Campaign consists of two parts: the campaign development process and the selection of the marketing media mix within it. At Smartcrow, nothing is off the table. Our media-agnostic approach means we will devise the best way to reach your audience for your intended purpose. Read More!


At Smartcrow, we apply a unique framework for copywriting strategy to every project we undertake. The three inputs are engagement, distribution and creative, with each playing a specific and vital role in the success of the content. This complete approach to forming and delivering the construction marketing message enables us to reverse engineer creative targeted content solutions.
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Knowledge is power. If you want to improve your marketing program’s performance, you first need to measure it to understand how it is being utilized. Our analytics specialists use detailed website analytics, heat mapping, keyword monitoring, in-depth usability testing, and other tactics to monitor and optimize construction marketing campaigns on an ongoing basis. See how your marketing campaigns are really paying off with a monthly detailed report. Read More!