CONSTRUCTION WEBSITE DEVELOPMENT
Our Construction Website Development Process
While most companies start by talking about the design of your website, we start by talking about how to market your website. We start thinking about messaging, how to build trust, and what the user pathways will be through your website.
1. Review of current situation
If you have an existing website, we first want to find out what does and doesn’t work about it. If you have not already, we setup website tracking software on your website and review the data to come up with improvements to implement on the next version of your website.
2. Business analysis
We gain an understanding about your sales process and ideal customers so that we can do a better job of communicating your value proposition to your website visitors. It also helps us prioritize content in a way that will help customers decide whether you’re the right company for them.
3. Information architecture and user interface planning
Your content and pages are organized in a way that makes your website easy to use. “Wireframes”, like a blueprint for your website, are created to put ideas down on paper before heading into the design of the website.
4. Creative strategy and interface design
Depending on the message we wish to convey through the design of your website, we will conduct a creative study that will give us a framework for the design of the website. The design of the website will take place in Photoshop by a designer trained in effective interface design techniques. Our designers have undergone hours of training in persuasive design.
5. Front-end coding
We use the latest front-end coding standards while ensuring that our websites are compatible with mobile devices and are search engine-friendly. We’ve been creating a growing number of responsive design websites as mobile integration has become increasingly important to business objectives.
6. Back-end CMS development
Depending on your needs, we will either customize an off-the-shelf content management system such as WordPress (basic content website) or Magento (e-commerce).
7. Quality assurance
Our coding undergoes rigorous stress tests including potential exploits, workload balancing, and compatibility to make sure that your website works flawlessly and provides a great user experience.
8. Future improvements and online marketing
There will always be elements of your website that can be further tested and improved upon. For example, should you feature your top client logos on your homepage, or instead highlight your client testimonials? Which will do better? We like conducting tests to find out and further improve your website as time goes on. After the website has launched our online marketing team will execute a long term strategy that will bring you qualified customers at a high return on investment.