Construction New Product Launch

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You know the best product doesn’t always win. Customers decide who wins. They can’t buy it if they don’t know about it, and they certainly won’t buy it if they don’t see or believe its value.

High-profile events such as a new product launch, go-live for a new system, or peak retail periods are the times when help the most. It is also the time when having a strong partner on your team can pay the greatest return. Smart Crow has worked with hundreds of organizations during critical phases of their projects to ensure success. Our expertise and best practices are now available as Smart Crow Product Launch Services.

During the engagement Smart Crow staff will work closely with your team all phases of a new product launch:

  • Kickoff. Your Smart Crow expert meets with your stakeholders to understand the project and your timeline.
  • Planning. During the six weeks leading up to launch, your Smart Crow expert works with your team to understand the application and deployment designs, the operations infrastructure, your QA and load testing plans and your go-live readiness.
  • Launch. Your Smart Crow expert is on-site with your project team to ensure a smooth process, to help address any issues during and after the launch, and to collaborate closely with Smart Crow support.
  • Post-launch. During launch and the week after, your MongoDB expert remains dedicated 24/7 to supporting your team and following up on any issues should they arise.

Smart Crow’s product launch consulting service helps companies design and execute go-to-market plans that maximize the likelihood of new product success. In a world of tight budgets, taking new products & services to market requires expertise, discipline, and creativity. Our new product launch services are designed to get you the biggest bang for your launch buck. We can help from strategic design and budgeting to tactical execution.

  Product Launch Services

  Some examples of projects that Smart Crow Consulting can take on for your launch include:

  • Creation of launch roll-out plans and strategies
  • Product planning research to inform product features and SKU strategy
  • Positioning and messaging creation using the proven Microsoft positioning framework
  • Creation and project management of Technology Adoption Programs (TAP) and Beta programs
  • Partner program creation, partner recruitment, partner training, partner events
  • Marketing material creation
  • Sales force training and education
  • Demand generation strategy and execution
  • Launch event planning and execution

Smart Crow Construction Product Launch Services helps ensure your launch is a success. A Smart Crow expert is dedicated to your project for the duration of the service, and acts as the single point of contact, coordinating the resources of Smart Crow with your team to reduce risk and to ensure a smooth launch.