Construction Market Entry & Channel Development Strategy

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Offering a great product or service at a great value is only part of the battle when it comes to making a sale to your customers.  Choosing the right sales channel, the right channel partners and the right mix of channel marketing strategies and tactics is also critical to your success.

Our channel marketing services can help you with:

  • Assessing sales channel options and strategies
  • Assessing sales channel partners and who will best represent your company
  • Finding new channels to market that you may not have considered before
  • Evaluating the complete value chain, including: OEMs / Users / Resellers (distributors, integrators and reps)
  • Defining marketing programs to assist your channel partners sell your product

Our channel marketing services also includes evaluating and providing strategic options for Internet sales and marketing strategies.  We can help you access the impact of the Internet on your channel partners.