Construction Branding Identity Standards

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Your identity is a powerful asset. By consistently applying all the elements of your visual identity across all touch points, we create and maintain a strong “brand” that reinforces who you are, how you define your personality and the value you provide to your key audiences. We will create a customized an Identity Standards and Guidelines Manual.

Smart Crow will ensure that Identity Standards and Guidelines are to be consistently applied to all of your branded touch points including advertising, print, collateral, stationery, signage and digital media.

Additionally, the document provides information about:

  • Visual System Elements
  • Color Palette
  • Tone
  • Typefaces
  • Headline Construction
  • Graphic elements
  • Imagery